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PACT Masterclasses: The Business of Being an Artist

The Business of Being an Artist is a two day intensive for artists keen to learn more about funding, budgets, marketing and publicity.

$99 one day/$165 both days.

Day one, Monday Feb 12th, 10am to 3pm: Arts Business with Cobalt59


This one-day session will position you, the artist, as a small business: who is your audience, who is willing to ‘buy’ your work, what/where are your potential income streams, and how can you survive in a competitive cultural landscape. We will cover money (both securing and managing your money), markets, the importance of data, the business tools you’ll need, and bring it all back to the art — which is why we do it.

Cobalt59 provides business strategies, systems and solutions to help people identify, understand and achieve their goals. Partners Brian Keogh and Julieanne Campbell have over 40-years’ experience combined working on business strategy in the government and non-government sectors, with specialist skills in areas including the arts, environment and the community sector.   

We start by gaining a thorough understanding of a client’s requirements and the context in which they operate, both internally and within the broader environment. We then produce tailor-made solutions that draw on a foundation of best practice. The scope of our work includes feasibility studies, integrated business plans, monitoring and evaluation frameworks, benchmarking studies, business process improvement programs, and transparent and effective governance.   

Within the arts, we have provided strategic advice to a range of companies, including Arts House, Black Arm Band, Branch Nebula, City Recital Hall, Circus Corridor (Gold Coast), Parramasala and Performance Space reviewing business systems that maximise innovation and a creative environment, and ensuring strategy is robust and delivers financial and artistic outcomes.   

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Day two, Tuesday Feb 13th, 10am to 3pm: Arts Marketing with Amy Goodhew

This masterclass will provide a snap-shot of arts media and arts marketing over recent years and give a conceptual as well as practical grounding in how artists, creatives and promoters can engage, respond, build audiences and gain insights into audience expectations and behaviour.

Participants will engage with applicable insights as well as an industry overview for them to create their own marketing plans that build on their strengths and plan for their future as flourishing artists.

Amy is the Head of Marketing and Customer Service at Belvoir St Theatre, a role that encompasses marketing, publicity, ticketing, customer service and content creation – in short, shaping the customer journey leading up to sitting down in the theatre. Her background in arts marketing, fundraising, publicity, project management, government advocacy and event management gives her a wide ranging view on the arts industry and how artists can find their audience.

Earlier Event: January 17
Later Event: February 24
PACT Salon: Desire Lines